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Thursday, 12 December 2013

Audio visual literacy a matter of concern: Mohan Agashe

Mohan Agashe the renowned psychiatrist turned film actor - producer remarked that democratic forms of audio visual medium are lost to extent the boundaries of enriching films thereby to create a global audience. He was speaking in the press conference here at the media cell. However most of the people associated with the medium are using it without having a proper understanding. This has created a problem of audio visual literacy level declining even at a period when technology seems to broaden the scope for films.
While answering queries related to overwhelming reception he got for ‘Astu’, he outlined the potential of films to become better tool for enlightening the masses. A movie like ‘Gandhi’ made people attract themselves on his charismatic personality, whereas ‘A Beautiful Mind’ was able to tell the complex issue of schizophrenia for which he had to undertake a ten year lecture to educate the masses. He continued by giving the example of ‘Taare Zameen Par’ which was a take on dyslexia and learning disability and how  it created an awareness easily among the public when professionals were trying hard to do so.
Jasmine Jai Singhani, artistic director of the Indian Film Festival of Los Angeles expressed happiness in observing that filmmakers in Kerala are pooling in their resources to create movies. Films such as “I.D’, have a big point to prove to the audience. As a result the role of film festivals especially IFFK is increasing year after year, she outlined.

Notable film director Suresh Unnithan expressed happiness that his film ‘Ayal’ got better response in IFFK than what it got from commercial release. “I wanted to present the socio political aspects and customs of central Travancore in a limited budget. In fact I was making a film after fourteen years. I wanted to maintain the balance between middle stream cinema and commercial cinema”, he noted. He also expressed his anxiety over the condition of Malayalam which is going down in quality compared to films from Tamil and other languages. 

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